In each cup of coffee we drink the major issues of the twenty-first century ñ globalization, immigration, womenís rights, pollution, indigenous rights, and self-determination ñ are played out in villages and remote areas around the world.
In Javatrekker: Dispatches from the World of Fair Trade Coffee, a unique hybrid of Fair Trade business, adventure travel, and cultural anthropology, author Dean Cycon brings readers face-to-face with the real people who make our morning coffee ritual possible.
Second only to oil in terms of its value, the coffee trade is complex with several levels of middlemen removing the 28 million growers in fifty distant countries far from you and your morning cup. And, according to Cycon, 99 percent of the people
involved in the coffee economy have never been to a coffee village. They let advertising and images from the major coffee companies create their worldview.
Cycon changes that in this compelling book, taking the reader on a tour of ten countries in nine chapters through his passionate eye and unique perspective. Cycon, who is himself an amalgam ñ equal parts entrepreneur, activist, and mischievous explorer ñ has travelled extensively throughout the worldís tropical coffeelands, and shows readers places and people that few if any outsiders have ever seen
ìCoffee is more than just a drink. It is about politics, survival, the Earth, and the lives of indigenous people. Javatrekker is a great book for anyone who wants to know what is really going on in their morning cup.î Rigoberta Menchu, Nobel Peace Laureate, author of I, Rigoberta Menchu
ìWho would have thought that a cup of coffee contained World Bank schemes, indigenous rights, third-world womenís empowerment, and a wide range of globalization issues? Dean Cycon reveals the worlds within worlds of coffee that have to make us think about the choices we make at the supermarket or cafÈ.î Susan Sarandon, actress and activist
In each cup of coffee the major issues of the twenty-first century ñ globalization, immigration, womenís rights, pollution, indigenous rights, and self-determination ñ are played out in villages and remote areas around the world. In Javatrekker: Dispatches from the World of Fair Trade Coffee, a unique hybrid of Fair Trade business study, adventure travel, and cultural anthropology, author and coffee entrepreneur Dean Cycon introduces readers to the real people who make our morning coffee ritual possible ñ people that few, if any, outsiders have ever seen.
Readers are introduced to the Mamos of Colombia ñ holy men who believe they are literally holding the world together ñ despite effects of climate change caused by us, their ìyounger brothersî. And Cycon takes readers on a trip through an ancient forest in Ethiopia where many believe that coffee was first discovered 1,500 years ago by the goatherd Kaldi.
Rich with stories of people, landscapes, and customs, Javatrekker offers a deep appreciation and understanding of the global trade and culture of coffee.
Bridging the Gap
Global Warning: Climate Change,
Conflict and Culture
Lighting a Candle for Freedom
Tracking the Death Train Coffee,
Landmines, and Hope
The 300-Man March
Dean Cycon owns Deanís Beans, an all-organic, all-fair-trade, all-kosher coffee roaster in Orange, MA. He and his company lead the industry in commitment to true fair-trade principles. Projects funded through Deanís Beans include a revolving loan fund to dig wells in Ethiopia, a coffee roaster/cafÈ in Nicaragua owned and operated by a prosthetics clinic giving limbs and therapy to landmine victims, reforestation in Peru, and coffee de-pulping machines in Papua New Guinea. To learn more about Deanís Beans visit www.deansbeans.com.